ABOUT
Product Insight
Product Insight LLC was founded to provide technology firms with guidance on how to create and bring products to market that meet and exceed customers' needs, driving value creation.
Specialty
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Product Management, Product Marketing, and Product Development
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B2B Enterprise Software & SaaS Firms: Any Industry
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Mobile | IoT | Cloud | Cyber | Startups | Healthcare
Typical Client Scenarios Who Look to Product Insight for Help
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Need for Real-world Mentoring Rather Than Books or Training
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Lack of Market Data to Base Critical Decisions
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Mismatch Between Business Goals & Product Strategy
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Competitive Need For Differentiation & Innovation
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Lacking Vision To Gain Customer Confidence
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Struggling To Have Strong Product Team While Remaining A Sales Focused Company
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M&A Driven Product Reconciliation Needs
Stephen Newman
Founder/CEO
What our clients say...
Product Insight’s experience as both Product experts and a former executives was invaluable. They were able to lead our team through the creation of a new product strategy and then champion it with our executives and board.
General Manager
Client Spotlight: EchoTrail
Meet Brian — former FBI Special Agent, co-creator of Crowdstrike’s Overwatch team, and now founder and CEO of EchoTrail. EchoTrail's built a first-of-its-kind platform to help enterprise security teams manage detection rules more effectively. Super cool stuff.
While juggling product development and go-to-market planning, Brian realized he needed backup on the product strategy side. That’s where we came in.
We teamed up to run market research, dial in messaging, and map out initial packaging, pricing, and a GTM roadmap—freeing Brian up to focus on building a product ready for product-led growth.
Now, EchoTrail is gearing up to bring on enterprise security teams as design partners. With a solid marketing plan in place, they’re set to launch later this year.
Brian Concannon: Founder/CEO
“Product Insight didn’t just deliver what we needed—they felt like part of the team. They nailed the strategy and helped us level up as we went.” – Brian Concannon, EchoTrail Founder/CEO
Product Insight transformed our Product and Engineering teams’ ways of working and gave our stakeholders exponentially increased visibility and confidence in our ability to execute on our ambitious business objectives.
Nick Mirisis: CEO
Client Spotlight: Slope
Meet Rust—Founder and CEO of Slope, a global biospecimen lifecycle platform that helps clinical trial teams move from chaotic, paper-based processes to a fully digital sample management experience. Their mission? Make clinical trials more accurate and efficient for diseases like cancer.
With growing demand from major pharma and biotech companies, Slope needed to scale fast. But to meet client expectations and evolve the platform, they had to bring in senior product and tech leadership, without slowing momentum.
Product Insight joined as interim Chief Technology & Product Officer to keep progress moving while they searched for the right long-term leader. Together, we:
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Introduced best practices for software and product operations
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Restructured the roadmap to align with client and market needs
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Mapped user journeys to surface key pain points and functionality gaps
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Led a UX redesign for more intuitive workflows
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Helped hire their new CTPO to carry the vision forward
Slope met their goals during a critical phase of growth. High-priority client needs were met, a streamlined roadmap and modern UX design were created, and a strong new CTPO stepped in to lead the next chapter
Rust Felix: Founder/CEO
“Over the past year, bringing in Product Insight has been one of the best decisions for Slope as we’ve scaled globally. They’ve helped us rework core aspects of our product, which has been crucial in meeting the demands of some of our more challenging clients. Product Insight has also been instrumental in building confidence at the board level by addressing key concerns about our platform’s ability to overcome industry challenges.” – Rust Felix, Slope Founder/CEO
We at SpecterOps, specifically on the BloodHound Enterprise team would not be where we’re at today without the amazing contributions from Product Insight. They helped us as we started with a very small team with an idea through product launch and well beyond as we surpassed our goals. I would absolutely recommend any tech CxO who is looking to achieve their business objectives to consider their services.
Justin Kolher: CPO
Client Spotlight: ZeroEyes
Meet Tim — Chief Product Officer and co-founder at ZeroEyes, a company using AI video analytics to detect visible weapons in real-time and instantly alert first responders. Their mission? To stop shootings before they happen—protecting schools, public spaces, and transit systems from potential tragedies. It’s AI being used where it matters most: saving lives.
Tim is a first-time CPO, having been the driving force behind the core solution at ZeroEyes. He brought deep technical expertise and strong leadership—but wanted to grow his product management skills and strategic thinking. That’s when we teamed up.
Instead of just talking theory, we got hands-on and co-developed ZeroEyes’ 3-to-5-year product vision.
Together, we dug into market trends, analyst insights, customer feedback, SWOT and Win/Loss data—challenging assumptions and seeing the landscape through their customers’ eyes.
Now, with a board-ready product vision in hand, Tim’s ready to align the team around a clear future and build strategic roadmaps to get there.
Tim Sulzer: Co-Founder/CPO
“Compared to six months ago, we’re looking at the market in a whole new way—and we’ve got a clear path to keep delivering value to our customers.” —Tim Sulzer, CPO ZeroEyes
Video Gallery
We have fun helping our clients. While Product Management, Marketing, and Development is a serious discipline, we also like to be creative and create lighthearted ways to promote our services. We hope you enjoy it.
All Videos
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Product Adoption
Product Market Fit
