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Product Insight's win / loss analysis is a little different from traditional win / loss approaches in that we don't focus on the sales cycle.  Instead, we get to the heart of what customers and lost prospects are looking for out of your solution, where they feel your strengths and weaknesses are, and how they assess value. Objective feedback on win / loss is critical. Through our offering, product teams (PM or PMM) get first-hand feedback from the market.  Product Insight typically helps clients by performing the initial full win / loss analysis and then teaching your team how to perform the analysis on a routine basis going forward. 


  • Reduce customer churn / Increase win rates

  • Improve product differentiation

  • Improve competitive positioning

  • Increase understanding of price sensitivity

  • Improve prioritization of product roadmap

Product Focused Win / Loss (Buyers Insight)

Our Method

To identify what drives your buyers to select your product over your competitors, the collection of unbiased internal and external perspectives is critical.  Product Insight achieves this by:

  • Quantitative and qualitative data collection and analysis about buyers and customers

  • 360-degree view of the buyer and/or customer experience (Customer Discovery)

  • Test and assess stakeholder assumptions and perceptions regarding buyers and customers

Bringing external product management consulting experts into the process ensures unbiased, objective data collection and the creation of a program that can be continued by the client's staff after the initial project with Product Insight is completed.

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