Your Product Vision establishes clarity to both the market and internal teams on your direction and goals. It should align to and enable your corporate objectives, while serving as the ultimate factor in prioritizing your roadmap.
Designing Your Product Vision
To assist your organization to establish or reimagine your Product Vision, Product Insight works closely with your executive team to understand your corporate objectives, works with your product and engineering teams to assess your strengths and weaknesses, and runs market analysis efforts to understand your opportunities and threats. With data in hand, Product Insight leads your company through workshops and brainstorm sessions to layout and identify your Product Vision. In turn it will serve as the end goal that your Product Roadmap should build to.
Clients share with us that brining in product management consulting experts marries their subject matter expertise with a refined process to achieve a vision that excites the market.