Product Insight Client Spotlight Series: EchoTrail GTM

echotrail.io

Brian Concannon: EchoTrail Founder/CEO

Meet Brian—former FBI Special Agent, co-creator of Crowdstrike’s Overwatch team, and now founder of EchoTrail. He’s built a first-of-its-kind platform to help enterprise security teams manage detection rules more effectively. Super cool stuff.

The Challenge

While juggling product development and go-to-market planning, Brian realized he needed backup on the product strategy side. That’s where Product Insight came in.

Our Partnership

We teamed up to run market research, dial in messaging, and map out initial packaging, pricing, and a GTM roadmap—freeing Brian up to focus on building a product ready for product-led growth.

The Outcome

Now, EchoTrail is gearing up to bring on enterprise security teams as design partners. With a solid marketing plan in place, they’re set to launch later this year.

In Brian's Words

“Product Insight didn’t just deliver what we needed—they felt like part of the team. They nailed the strategy and helped us level up as we went.” – Brian Concannon – EchoTrail Founder/CEO